Lulu: The Software That Will Help Women Make Smarter Dating Choices

TL;DR: If you’ve ever wished you could potentially test the inventors you date, or perhaps the men you know who tends to make great dates, as if you test restaurants, then Lulu will make all your dreams become a reality. Because the first-ever software for ladies, Lulu is actually using the lead in this industry, helping ladies create smarter dating decisions and men come to be better daters.

From Amazon to Yelp, we’re in some sort of where everyone loves to examine things. Everybody can’t hold off to talk about their viewpoint about their latest meal or the last apartment they lived-in, but what towards most recent man they went on a date with?

Well Lulu is the best outlet for carrying out exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive social network that offers females the chance to speed the men they date, recommend date-worthy dudes and share personal encounters with an incredible number of some other similar women.

It’s like talking-to your absolute best friend

Chong and Schwartz had gotten the concept for Lulu after Chong had an unforgettable all-girls brunch knowledge. From changing stories about professions to romantic days celebration strategies, she expected she could bottle that feeling of companionship and place it to great usage.

In 2013, that vision became an actuality by means of Lulu, a space where ladies can seem to be safe when discussing their unique love life.

Director of Marketing Deborah Singer mentioned it’s been quite a few years coming for a software such as this in the industry, specifically with recommendations becoming so popular various other areas of existence.

“Females nowadays have tips about all things in their particular schedules… yet we do not get recommendations for some thing as important as relationships and times,” she mentioned. “We believe’s a remarkably essential region for females getting updated and get details [about] to enable them to really create wiser decisions for themselves.”

Should it be standing males they have eliminated completely with, promoting top-notch men for other consumers or creating pal associations, Lulu made a significant effect.

“i believe we are bringing an innovative new information covering with the dating room,” Singer stated. “Dating is an activity that doesn’t have that info covering, and we also see ourselves as bringing addiitional information to this industry.”

Lulu stands apart off their applications because Chong and Schwartz, in addition to everybody from the team, let their own personalities shine through, offering off that feeling of talking with a truly good sweetheart.

According to Singer, Lulu is especially common among university women, who happen to be in a online dating planet and therefore are seeking female pals to attend for referrals concerning guys they are satisfying on campus.

Lulu additionally leaves the privacy and security of the members very first. The application utilizes Twitter to verify sex, get older (no one under 17 is actually allowed to join) and buddies sectors.

But do not think guys aren’t enabled in this girls club

In May, Lulu permitted men to begin utilising the application when they had been contemplating being reviewed.

Male customers is able to see their own overall rating and which hashtags women are making use of to explain them, like “#AlwaysPleased” or “#WearsEdHardy.”

Nonetheless they can also access data that displays just how women position them on attributes like wit, kissing skills and a lot more.

Lulu’s article staff even offers men skilled posts that offer online dating advice about the certain areas they want enhancement in.

Females can ask the males their views on numerous subject areas, including rectal intercourse or generating a commitment.

At this point significantly more than one million men have joined, with a typical analysis getting a seven, and a few also check the application 3 x on a daily basis.

“We saw there had been a genuine cravings from guys to types of enjoy analytics regarding what females were saying about all of them,” Singer mentioned. “Our goal is really assist men boost. Exactly like you would utilize Google Analytics in your website to enhance it, that is sort of Google statistics for men.”

Generating a safe, good ecosystem for all

Unlike internet sites like Yelp or TripAdvisor, Lulu doesn’t enable women to create open commentary within ratings.

Women are provided multiple choice options whenever looking at the guys as well as other ladies can concur or differ because of the analysis, which Singer stated encourages a positive atmosphere additionally keeps the reviews from getting unnecessarily mean.

“we are rating folks – we are rating guys. We understand that this is actually a delicate and provocative thing to-be carrying out, therefore we want to do it in a thoughtful means plus in a constructive means,” she mentioned. “We heard from start from ladies that they did not want to be part of anything mean, so we decided this particular style would maintain that ecosystem.”

Lulu uses that same structure in the future whenever growing with other prominent verticals like charm, vacation or company.

“we should check-out somewhere in which ladies are coming to Lulu and it’s types of their major place to go for getting info from other females,” Singer stated. “We’re really concentrated on the product and continuing to construct how to help ladies discuss even more acquire tips.”

If you’re willing to unleash your girlfriend talk, get Lulu (free-of-charge!) inside App Store or Google Play.

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